Writer’s Corner is pleased to feature author Janet Elaine Smith who shares her tips about Seasonal Writing
SEASONAL HITS
Know your market. Sounds simple, right? Too often writers look at their targeted reader—by age, gender, genre, etc. But, too often we forget to look at the calendar in connection with our books. The time of the year can be the best marketing tool we have.
Some holidays, of course, are overdone. Saturated to the hilt. There are probably more tools aimed at Christmas than any one single day of the year. So, we will put that aside for the time being and over the next few days you will find a list of holidays (or seasons) that are often forgotten or ignored. If you are working on your next book, why not center it on a certain event or day? It will make it much easier to “plug into” that marketing tool.
January — New Year’s Day
Concentrate on new beginnings. This works for both fiction and non-fiction. If you are writing a romance, imagine a woman whose husband has deserted her and her children (whether through divorce, death or whatever). What a better way to give a person hope than to introduce hope for a new life. If you are more inclined to write mysteries, why not try your hand at the really evil guy getting his comeuppance in the most well-deserved way you can. Justice prevails! If you write non-fiction, an inspirational collection of people who suffered defeat but who overcame can offer that little push everybody needs after a bad year.
February — President’s Day
There are a lot of romances, especially, aimed at Valentine’s Day. So, why not move away from that. What if the hero is a guy who is as honest as Abe Lincoln—but underneath it all lies a heart as sinister as—well, whoever. Make him the bad guy in a mystery—the guy everybody trusts but who can pull off the worst crimes of the era. Or, if you lean more towards George Washington, why not try an historical novel set during the Revolutionary War?
--Janet Elaine Smith
Just Released: Dakota Printer
PageFree Publishing, Inc.
(and 12 other novels)
Visit Tomorrow: March and April Seasonal Hits
Learn more about Janet by visiting her website:
http://www.janetelainesmith.com
Also see Janet's marketing tools by visiting:
http://sosforauthors.tripod.com
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