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October 07, 2004
Thursday's Tip - 10/7/04

Writer’s Corner is pleased to feature author Janet Elaine Smith who shares her tips about Seasonal Writing

SEASONAL HITS

Know your market. Sounds simple, right? Too often writers look at their targeted reader—by age, gender, genre, etc. But, too often we forget to look at the calendar in connection with our books. The time of the year can be the best marketing tool we have.

Some holidays, of course, are overdone. Saturated to the hilt. There are probably more tools aimed at Christmas than any one single day of the year. So, we will put that aside for the time being and over the next few days you will find a list of holidays (or seasons) that are often forgotten or ignored. If you are working on your next book, why not center it on a certain event or day? It will make it much easier to “plug into” that marketing tool.

March — St. Patrick’s Day

There are a lot of books of Irish sayings, Irish castles and Irish history. But, try to put a new spin on an old story. Put an Irish cop in New York City in the center of a mystery. Put an Irish washerwoman in an historical romance. Or, try an Irish wolfhound as the hero in an adventure.

April — Easter

There are almost no books written about Easter unless they are religious inspirationals. Why not use the opportunity to try your hand at an inspirational romance, where the pastor finds true love on Easter. Easter, like New Year’s, is a symbol of new beginnings. If you are a little warped, you might have a mystery with some guy who is running around, acting as loony as they come, either claiming to be Jesus Christ or Judas Iscariot. Be creative!

--Janet Elaine Smith
Just Released: Dakota Printer
PageFree Publishing, Inc.
(and 12 other novels)

Visit Tomorrow: May and June Seasonal Hits

Did you miss seasonal ideas for January and February? Check out our archives!

Learn more about Janet by visiting her website:
http://www.janetelainesmith.com
Also see Janet's marketing tools by visiting:
http://sosforauthors.tripod.com

______________________________________________________________
Do you have a marketing tip that you'd like to share?
Has this site helped you with ideas for marketing?
Go to our "Comments" section below and post your feedback.
We always love to hear from you!

Posted by Susan at October 7, 2004 01:00 AM
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