Writer’s Corner is pleased to feature author Janet Elaine Smith who shares her tips about Seasonal Writing

SEASONAL HITS

Know your market. Sounds simple, right? Too often writers look at their targeted reader—by age, gender, genre, etc. But, too often we forget to look at the calendar in connection with our books. The time of the year can be the best marketing tool we have.

Some holidays, of course, are overdone. Saturated to the hilt. There are probably more tools aimed at Christmas than any one single day of the year. So, we will put that aside for the time being and over the next few days you will find a list of holidays (or seasons) that are often forgotten or ignored. If you are working on your next book, why not center it on a certain event or day? It will make it much easier to “plug into” that marketing tool.

July — Independence Day

This one is perfect for a woman’s fiction book on making her own way in a “man’s world,” proving that she is up for any challenge life—and corporate America—can dish out.

August — Summer Vacation

August is the only month on our calendar that does not have an official holiday. This is the perfect time to tap into a vacation theme. It is traditionally known as the “slowest month” in traditional publishing. Capitalize on that by filling the gap.

--Janet Elaine Smith
Just Released: Dakota Printer
PageFree Publishing, Inc.
(and 12 other novels)

Visit tomorrow: September and October Seasonal Hits

Did you miss seasonal ideas for January through June? Check out our archives!

Learn more about Janet by visiting her website:
http://www.janetelainesmith.com
Also see Janet's marketing tools by visiting:
http://sosforauthors.tripod.com

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Posted by Susan at October 11, 2004 01:00 AM